Ever wondered if your age defines your style? Are you really that different from your parent? Or vice versa?
Recent insights from our design tool called ‘What’s my style’ have shown that ‘Scandinavian’ is the number one style choice for renovators aged 16 to 25, which is defined by pale colours, natural materials - basically minimalism at its finest.
Our Strategic Designer, Vanessa Thompson, said the location and lifestyle choices of young Australians are one reason why ‘Scandi’ is more popular amongst this age group.
“Millennials living in cities are most likely living in apartments where space is restricted. Scandi styling is functional, organic yet radiates a playful persona that lends itself really well to small space living,” she said.
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“It is also available at all sorts of price points and is centred off one vibrant hero colour and can be easily accentuated with décor of mixed textures – so it’s a really accessible style.”
Our quiz findings also showed that Generation Y has started morphing into their parents’ style early, with ‘Classic Traditional’ being the first choice for all age demographics from 26 years and up.
“Categorised by elegant and timeless features, with neutral tones and added depth with complex colours and symmetrical shapes, Classic Traditional, is all about being warm and welcoming,” said Ms Thompson.
“Which, when you think about it, really suits the first home-buyer or the older demographic where the home is their main place for entertaining.”
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Still slightly influenced by their younger years, our What’s My Style quiz also found that those aged 26-45 chose Scandinavian styling as their second choice, and ‘Modern’ – defined as clutter-free and featuring largely neutral décor – as their third preference.
While Classic Traditional was the winner for those aged 46 and over, Coastal and Country Chic took up second and third place respectively.
“Coastal is all about muted neutrals, crisp whites, blues, aquas and really creating that beachside retreat, so you can see why this older demographic would be loving this vibe,” said Ms Thompson. “Country Chic is also touching back to a time of rustic furniture, teamed with a relaxed style with heavier furnishings and florals – it’s perfect for those making a tree change, or just wanting to replicate its persona.”