Marketing and Advertising
Our Marketing and Advertising is very effective. We lead the industry with our advertising, as we do in all fields. We invest heavily in television advertising, and support that with radio, press, magazines, direct mail and a number of other initiatives.
Our merchandising support is outstanding. All our brochures, ticketing, and other promotional material is designed and produced exclusively for the group. Beaumont Tiles have a hands-on approach to marketing and advertising. Indeed, our marketing department work closely with all stores to target any specific, local needs and issues. Input from all stores and divisions is encouraged.
At Beaumonts, we base our marketing on strong offer based promotions, backed up by strategically placed corporate messages. As with everything we do, our advertising and marketing is quite transparent, and the group fund is administered and audited from a separate and dedicated marketing account.